Award School Review

I did Award School in 2020 and it has brought me a tremendous amount of value and I highly recommend it for creatives looking to work in Advertising in Australia.

DAY IN THE LIFE OF AWARD SCHOOL

Award School Vlogs

Award School Week 1

Poster for Hungry Jacks Rebel Whopper

Award School Week 2

Newspaper for Maybelline Lipstick

Award School Week 3

TV Commercial / Film for the Calm App

Award School Week 4

Radio Ad for Tesla Model X

Is Award School worth it?

Award School Review

Award School Tutors

Award School in Adelaide will have you network and be guided by over a dozen tutors and mentors that will support you throughout the process. They all come from advertising backgrounds and many of them run their own creative agency or advertising agency. I gained many of my Ad Agency connections from purely Award School alone. If you’re looking to work at an Ad Agency; this is a great way to get your foot in the door.

Award School Alumni

The Alumni of Award School differ but pretty much all seem to go into a creative field, which makes a lot of sense. Those who worked really hard in Award School, with extra networking and coming up with ways to stand out, typically got jobs at Ad Agencies or creative positions at other companies. However, it is definetely not as simple as “go to Award School and you’ll get a job at Creative Agency”, but it will definetely provide a lot of leverage in your on going creative career.

Award School The Wall

I was lucky to get one of my peices on “The Wall” at Award School. Other than a quick ego-boost this doesn’t have a big impact on your future career. I did use it as an off-hand comment when applying for creative-based jobs but it won’t have too much career pull. It can however play an effect in the judges decision on who the Award School winner will be for that year. Obviously it doesn’t hurt to strive to get on the Award School Wall, but it shouldn’t be priority number 1.

Award School Portfolios

My favourite part of Award School is actually seeing everyone’s portfolios at the end. If you have a supportive group you’ll be seeing each other’s submissions throughout the 12 weeks of Award School, however by the end of the course most people’s submissions have changed drastically. It is super fun to go through each other’s portfolios and if your experience is anything like mine, everyone is super supportive about each other’s work.

Award School Winners

Winning Award School isn’t the most important thing but it does help. One Award School Judge told me that the winner is in high demand from Ad Agencies for two weeks and then the “hype” dies down. If you have an Award School Degree that will be 95% as powerful as winning Award School after those 2 two weeks so if I could change anything from my experience, I’d shift my mindset from winning Award School to focusing on building my network during that time.

Award School Adelaide

I did Award School in Adelaide in 2020 which was a blast. I absolutely loved it and I only hear good things about Award School to be honest. For the amount of return you get for the cost it is easily one of the best ROIs I’ve gotten from any purchase.

I have a University Degree and I’ve done online courses which have both helped excel my career, but Award School (when giving 100%) has a tremendous impact on your career and creative growth.

AWARD SCHOOL PORTFOLIO

Award School Portfolio

I thought it might be useful to show my Award School Portfolio submission. Just so you know this isn’t like gold standard or anything, I did not win or come close to winning. I got one piece “on the wall” which was nice but definetely don’t think this is exactly the style of advertising that the judges are after (as I did not win). However, I had multiple agencies say that they liked my Award School Submission and unique approach to many submissions so maybe I wasn’t totally off! Either way, I hope you enjoy my work and that it brings some value to you.

Award School Week 1: Poster

Client: Hungry Jacks

Product: Rebel Whopper

Target Audience: Young people looking for more meat-alternative options

Single minded proposition: Guilt-free burger

Award School Week 2: Print

Client: Maybelline

Product: Super Stay Matte Ink Lipstick

Target Audience: People who wear lipstick

Single minded proposition: Longest lasting lipstick

Award School Week 3: Film

Client: Calm App

Product: Calm App

Target Audience: People struggling to get a good night’s sleep

Single minded proposition: Drift off with ease

Award School Week 4: Radio

On the Wall!

Client: Tesla

Product: Model X

Target Audience: Wealthy families

Single minded proposition: Safer in every way

Award School Week 5: Non-Trad

Client: Heart Foundation

Product: Give with Heart Day: Donations

Target Audience: Australians between the ages of 30 -50 with a skew towards
females. They already donate to charities

Single minded proposition: Young hearts break too

Award School Week 6: Digital

Client: CommBank

Product: CommSec Pocket

Target Audience: Australian Females between the ages of 25 to 34

Single minded proposition: Investing is Empowering

Award School Week 7: Social Media

Client: BWS

Product: BWS Delivery

Target Audience: 18-30 yr old uni students and young professionals

Single minded proposition: Your Bottle-O In Your Pocket

Award School Week 8: Direct

Client: Wicked Campers

Product: Wicked Campers

Target Audience: Young Australian travellers/backpackers (18-25)

Single minded proposition: A Road Trip Revives

Award School Week 9: Integrated

Client: Bose

Product: Bose Noise Cancelling Headphones 700

Target Audience: Professionals working in open-plan environments

Single minded proposition: Tune out the world so you can tune into your thoughts

Award School Week 10: Strategy

Client: Tupperware

Product: Tupperware Box

Target Audience: Officeworkers who are situated in the city and buy takeaway meals in the city at lunch

Single minded proposition: Think outside the lunchbox – ending lunch’s single use plastics