Award School Review
I did Award School in 2020 and it has brought me a tremendous amount of value and I highly recommend it for creatives looking to work in Advertising in Australia.
DAY IN THE LIFE OF AWARD SCHOOL
Award School Vlogs
Award School Week 1
Poster for Hungry Jacks Rebel Whopper
Award School Week 2
Newspaper for Maybelline Lipstick
Award School Week 3
TV Commercial / Film for the Calm App
Award School Week 4
Radio Ad for Tesla Model X
Is Award School worth it?
Award School Review
Award School Tutors
Award School in Adelaide will have you network and be guided by over a dozen tutors and mentors that will support you throughout the process. They all come from advertising backgrounds and many of them run their own creative agency or advertising agency. I gained many of my Ad Agency connections from purely Award School alone. If you’re looking to work at an Ad Agency; this is a great way to get your foot in the door.
Award School Alumni
The Alumni of Award School differ but pretty much all seem to go into a creative field, which makes a lot of sense. Those who worked really hard in Award School, with extra networking and coming up with ways to stand out, typically got jobs at Ad Agencies or creative positions at other companies. However, it is definetely not as simple as “go to Award School and you’ll get a job at Creative Agency”, but it will definetely provide a lot of leverage in your on going creative career.
Award School The Wall
I was lucky to get one of my peices on “The Wall” at Award School. Other than a quick ego-boost this doesn’t have a big impact on your future career. I did use it as an off-hand comment when applying for creative-based jobs but it won’t have too much career pull. It can however play an effect in the judges decision on who the Award School winner will be for that year. Obviously it doesn’t hurt to strive to get on the Award School Wall, but it shouldn’t be priority number 1.
Award School Portfolios
My favourite part of Award School is actually seeing everyone’s portfolios at the end. If you have a supportive group you’ll be seeing each other’s submissions throughout the 12 weeks of Award School, however by the end of the course most people’s submissions have changed drastically. It is super fun to go through each other’s portfolios and if your experience is anything like mine, everyone is super supportive about each other’s work.
Award School Winners
Winning Award School isn’t the most important thing but it does help. One Award School Judge told me that the winner is in high demand from Ad Agencies for two weeks and then the “hype” dies down. If you have an Award School Degree that will be 95% as powerful as winning Award School after those 2 two weeks so if I could change anything from my experience, I’d shift my mindset from winning Award School to focusing on building my network during that time.
Award School Adelaide
I did Award School in Adelaide in 2020 which was a blast. I absolutely loved it and I only hear good things about Award School to be honest. For the amount of return you get for the cost it is easily one of the best ROIs I’ve gotten from any purchase.
I have a University Degree and I’ve done online courses which have both helped excel my career, but Award School (when giving 100%) has a tremendous impact on your career and creative growth.
AWARD SCHOOL PORTFOLIO
Award School Portfolio
I thought it might be useful to show my Award School Portfolio submission. Just so you know this isn’t like gold standard or anything, I did not win or come close to winning. I got one piece “on the wall” which was nice but definetely don’t think this is exactly the style of advertising that the judges are after (as I did not win). However, I had multiple agencies say that they liked my Award School Submission and unique approach to many submissions so maybe I wasn’t totally off! Either way, I hope you enjoy my work and that it brings some value to you.
Award School Week 1: Poster
Client: Hungry Jacks
Product: Rebel Whopper
Target Audience: Young people looking for more meat-alternative options
Single minded proposition: Guilt-free burger
Award School Week 2: Print
Client: Maybelline
Product: Super Stay Matte Ink Lipstick
Target Audience: People who wear lipstick
Single minded proposition: Longest lasting lipstick
Award School Week 3: Film
Client: Calm App
Product: Calm App
Target Audience: People struggling to get a good night’s sleep
Single minded proposition: Drift off with ease
Award School Week 4: Radio
On the Wall!
Client: Tesla
Product: Model X
Target Audience: Wealthy families
Single minded proposition: Safer in every way
Award School Week 5: Non-Trad
Client: Heart Foundation
Product: Give with Heart Day: Donations
Target Audience: Australians between the ages of 30 -50 with a skew towards
females. They already donate to charities
Single minded proposition: Young hearts break too
Award School Week 6: Digital
Client: CommBank
Product: CommSec Pocket
Target Audience: Australian Females between the ages of 25 to 34
Single minded proposition: Investing is Empowering
Award School Week 7: Social Media
Client: BWS
Product: BWS Delivery
Target Audience: 18-30 yr old uni students and young professionals
Single minded proposition: Your Bottle-O In Your Pocket
Award School Week 8: Direct
Client: Wicked Campers
Product: Wicked Campers
Target Audience: Young Australian travellers/backpackers (18-25)
Single minded proposition: A Road Trip Revives
Award School Week 9: Integrated
Client: Bose
Product: Bose Noise Cancelling Headphones 700
Target Audience: Professionals working in open-plan environments
Single minded proposition: Tune out the world so you can tune into your thoughts
Award School Week 10: Strategy
Client: Tupperware
Product: Tupperware Box
Target Audience: Officeworkers who are situated in the city and buy takeaway meals in the city at lunch
Single minded proposition: Think outside the lunchbox – ending lunch’s single use plastics